Soccernomics: Los Angeles Football Club and Carlos Vela - The New King of LA
It seems absurd that a football franchise can gain a million fans overnight, but that is just what Los Angeles Football Club managed to achieve when they signed Carlos Vela back in August. Despite the club never having played a competitive match and only having a handful of players on the roster their future looks bright. Vela begins his tenure with his new teammates on January the 1st, and the run up to the franchises first match accelerates over the next four months before they take on the Seattle Sounders at home. Their home which hasn't yet been built. In true American style, there certainly has been theory behind the signing of Vela and one that clearly taps in to the ethnicity of not only Los Angeles, but also to the breakdown of the run-of-the mill MLS viewer. This year alone there was a 75% increase in viewership on ESPN alone, and a 38% rise year-on-year across the play-offs. Football, or soccer, is gaining serious momentum in the United States and the expansion...